Hi, I'm Brendan.
I design and build things — mostly software, occasionally something more atmospheric.
My background is in product design, but somewhere along the way I picked up enough code to be genuinely dangerous. I'm most at home at the intersection of the two: taking ideas from zero, sweating the details, and shipping things that actually feel good to use.
Liminal Projects
Product Design
Strategy
>
Liminal Projects is my independent practice, working with early-stage startups to help accelerate their growth. More to come here.
Storesight
Product Design
Design & Branding
When Field Agent — a retail crowdsourcing platform with over 15 years in the market and a network spanning tens of thousands of store locations — acquired Shelfgram, the path forward wasn't just a product integration. It was a full organizational merger, and it needed a new identity to match.
Storesight is what came out of that: a unified retail intelligence platform combining Field Agent's crowdsourced store audit network with Shelfgram's AI-powered shelf recognition. As the senior product designer across both organizations, I led the brand from the ground up — naming, logo, visual identity, the works — and then turned around and applied it across the existing Shelfgram platform, rebranding the product itself to match. Taking a 15-year-old established brand, merging it with a startup, and launching something entirely new under one coherent identity is not a small thing. I'm proud of how it came together.
Shelfgram
Acquired
Product Design
>
Shelfgram is a retail insights platform that gives a peek behind the curtain of the brick-and-mortar retail black box — giving manufacturers ground-truth visibility into execution across countless store locations. As employee #1, I helped shape its vision: supercharging the traditional store check by bringing consumer-grade UX to enterprise software. Inspired by tools like Google Workspace and Airtable, we built a platform that feels intuitive and playful, with fast hotkeys, fluid visualizations, and an interface that makes exploring data feel natural — a sharp contrast to the spreadsheet-heavy tools that have long dominated the space.
I lead product design at Shelfgram, creating the design system, prototyping new features, and shaping the overall user experience. Beyond design, I've also expanded into coding, contributing directly to our website, learning center, changelog, and even the production app itself, adding extra momentum to the team by bridging design and development.
SGS&CO
Product Management
Product Design
After 5Crowd's acquisition by SGS&CO — a global leader in brand development, design, packaging, and marketing — I joined a newly formed development team within the larger organization. Our mission was twofold: uncover opportunities within existing customer data and assets to develop new IP that drove retention and growth, and modernize and integrate internal systems.
A key project was to create a fully integrated Digital Asset Management (DAM) system, connecting all branches of the business. It enabled creative agencies to track where their work appeared across print campaigns, allowed 3D product renders to be accessed and leveraged for a broad range of use cases, and ensured brand guides and assets stayed up to date from a single source of truth — greatly improving collaboration and efficiency. As both team lead and product designer, I was in a unique position to shape the product in a way that considered both stakeholder requirements and development effort, while also enabling our team to move rapidly from concept to launch.
5Crowd
Acquired
Product Design
Design & Branding