10+ years in startups. Formerly senior product designer and front-end developer at Storesight and employee #1 at Shelfgram (acquired by Field Agent). Previously product design and UX at 5Crowd (acquired by SGS&CO). Now freelancing through Liminal Projects, embedded with early-stage founders. Building products, brands, and the occasional Halloween installation.
Liminal Projects
Product Design
Design & Branding
Strategy
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Liminal Projects is my independent practice. I work with early-stage startups end-to-end — product, brand, and the code that ships it. Recent: product and website design + development for Harvest, e-commerce launch for Larry's World, and a stopgap engineering run at Kindly through launch and key subsequent go-lives. Full site coming soon.
Harvest
Larry's World
Kindly
Storesight
Product Design
Design & Branding
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When Field Agent — a retail crowdsourcing platform with over 15 years in the market and a network spanning tens of thousands of store locations — acquired Shelfgram, the path forward wasn't just a product integration. It was a full organizational merger, and it needed a new identity to match.
Storesight is what came out of that: a unified retail intelligence platform combining Field Agent's crowdsourced store audit network with Shelfgram's AI-powered shelf recognition. As the senior product designer across both organizations, I led the brand from the ground up — naming, logo, visual identity, the works — and then turned around and applied it across the existing Shelfgram platform, rebranding the product itself to match. Taking a 15-year-old established brand, merging it with a startup, and launching something entirely new under one coherent identity is not a small thing. I'm proud of how it came together.
Shelfgram
Acquired
Product Design
Design & Branding
Product Management
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Shelfgram (now Storesight) is a retail insights platform that gives manufacturers ground-truth visibility into execution across countless store locations — a peek behind the curtain of the brick-and-mortar retail black box. As employee #1, I helped shape its vision: supercharging the traditional store check by bringing consumer-grade UX to enterprise software.
Inspired by tools like Google Workspace and Airtable, we built a platform that felt intuitive and playful, with fast hotkeys, fluid visualizations, and an interface that made exploring data feel natural — a sharp contrast to the spreadsheet-heavy tools that had long dominated the space.
I led product design at Shelfgram, creating the design system, prototyping new features, and shaping the overall user experience. Beyond design, I expanded into coding: I built and owned the marketing website, learning center, and changelog myself end-to-end, and shipped in the production app — bridging design and development so the team could move faster.
SGS&CO
Product Management
Product Design
After 5Crowd's acquisition by SGS&CO — a global leader in brand development, design, packaging, and marketing — I joined a newly formed development team within the larger organization. Our mission was twofold: uncover opportunities within existing customer data and assets to develop new IP that drove retention and growth, and modernize and integrate internal systems.
A key project was to create a fully integrated Digital Asset Management (DAM) system, connecting all branches of the business. It enabled creative agencies to track where their work appeared across print campaigns, allowed 3D product renders to be accessed and leveraged for a broad range of use cases, and ensured brand guides and assets stayed up to date from a single source of truth — greatly improving collaboration and efficiency. As both team lead and product designer, I was in a unique position to shape the product in a way that considered both stakeholder requirements and development effort, while also enabling our team to move rapidly from concept to launch.
5Crowd
Acquired
Product Design
Design & Branding